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Search engines account for most of the traffic your site will receive. Search engines are what "buyers" use to find goods and services, and you want your site to be on the first page of those search results. This is where GOBI can help you. We will analyze the market, recommend changes to your site, and employ an effective backlinking strategy to improve your site rankings.
This is the cornerstone of any successful SEO campaign. The success of your site and SEO campaigns depend on solid keyword research. Once you know the terms that people interested in your goods or services are actually searching you are ahead of most of your competition. Take your keyword analysis a step forward and take a thorough look at the strength (not number) of competing sites, and you will find those golden keywords. Focus on these keywords and you will see your traffic increase dramatically.
GOB starts with several broad terms related to your business, from these we harvest several hundred related search terms. We employ our proven techniques to filter these terms to find the most popular search terms. We narrow down the keyword terms to a set of 5. This is the most number of keywords we can effectively target in a single campaign. Our experience has proven that each SEO campaign should focus on no more than 5 search terms, any more than that at one time dilutes the focus of your campaign.
Now we assess the competition. Unlike most SEOs don't use the number of competing sites to measure the strength of competition. In our opinion there are always 9 competing sites, that's because by default there are 10 positions on the first page of Google, and that is where you want to be. That means your site and 9 competitors.
Our SEO campaigns take 3 months to complete, and the results of the campaign will not be fully realized until 6-12 months after we start. This is done on purpose. Google views sites whose backlinks and visibility grow too much, too fast with suspicion. Instead our campaigns show a gradual, natural growth.
On Page SEO
Using the keyword set from our initial keyword analysis, we make several recommendations for changes to your current site to optimize it for the selected keyword terms. Historically this meant changes to the site meta tags such as "keywords" and "description" and we still do this, although these techniques mean very little to Google anymore. More effective changes are adding keywords to title tags, placing keywords in the header tags, and adding more content relevant to the selected keywords.
The process of getting each pages listed on Google. We are not worried about rankings at this time. We just want Google to know you are there. We don't use directory submissions; it is too slow and not as effective. Our process normally gets your pages indexed in just a couple of days; we sometimes see results in a matter of hours.
We begin building quality, relevant articles associated to your selected keywords. Each article is written in such a way as to attract Search Engines when the keywords are searched.
No other SEO technique is as effective having quality backlinks from a variety of authoritative websites. Our campaigns will provide you high quality backlinks by employing several methods.
Blogs - There are millions of blogs out there, most won't let you post on their sites. GOBI has a network of Blog partners with PageRanks between 1-4 that will gladly post our articles. Every blog sits on a different host and IP block, which is what Google wants to see.
Article Directories - This is where many webmasters and magazines go to get their content. They have several advantages, first they provide a quality backlink from a PR 4+ website, they provide traffic back to your site, and they promote you as an expert voice in your market. GOBI will place quality articles on the top directories for you.
Web 2.0 sites - These are PR4+ sites made up of hundreds of thousands of small one page sites on almost any topic. The advantages here are similar to article directories, but they tend to get more traffic, and therefore can potentially forward more traffic to your site. By using web 2.0 sites as opposed to just article directories, your backlinks come from a greater variety of sources improving your SEO.
Press Releases - Besides providing a great backlink from a PR5 site, a press release puts your business out in front of thousands of journalists and media, which in turn can lead to a great boon to your business. Depending on the SEO Package you choose, your press release will provide between 10-100 backlinks. Our GOBI Gold package puts your release on PR newswire, a tier 1 newswire. Thousands of magazines, newspapers and industry periodicals nationwide subscribe to PR Newswire and rely on it to provide them stories of interest to their readers. Our Bronze and Silver packages send your releases nationwide to a network of web-based outlets and RSS Feeds. Regardless of which SEO Package you choose, your business and your story will be available to thousands on web and print media outlets.
Social Bookmarks - These are not necessarily quality backlinks, but they are effective in making sure you pages get indexed quickly on all the major search engines. They also provide to the variety of links you will get from a GOBI SEO campaign.
SEO takes time and a lot of work, we don't take short cuts. Instead we develop a network of solid backlinks and ensure your site is optimized for your targeted keywords. No SEO company can honestly guarantee a first page placement, but we can find the keywords that will offer you the best opportunity to increase your traffic. The single greatest factor in the failure of small business websites is that they put all their resources into web development and little to no resources in SEO. Ideally you should budget at least 50% of your resources and budget into SEO. Targeted traffic will make your site a success and bring in increased business. We think that a site is not complete without some degree of SEO work, for this reason we include the Bronze SEO Package with each of our website packages. Our bronze SEO package goes well beyond adding keywords to your site pages. Our bronze SEO package includes a keyword research and analysis, backlink creation and a press release. To our knowledge there is no other Web development company that does this.