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Internet Marketing Tools - GOBI | Atlanta Web Design | Georgia Web Design

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Internet Marketing Tools

on Monday, 19 March 2012. Posted in GOBI Web Designs Blog

Make Your Business Site a Success


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Internet Marketing Tools

Traffic is everything to a business site on the Internet.  With traffic, your site can make you a lot of money, without it, your site does not exist.  Internet Marketing (IM) deals with getting your site out in front of the right eyeballs and generating traffic and in turn profits.  Internet Marketing falls into two general categories, Search Engine Optimization (SEO) and online promotion.  SEO is the art and business of getting your site ranked at the very top of search engine results pages (SERPs), other online promotions is putting your site onto pages, ezines, and email distribution lists, and any other online venues that are viewed by thousands of people.

Internet Marketing Tools

Professional Internet marketers rely on tools to do the heavy lifting for them.  Many of these tools are available to anyone, and much of what Internet marketers provide is simply knowledge and experience.  The most important tool in you IM arsenal is Google.  Google has by far, the largest market share of search engine traffic, and is where most people go to find sites on the Internet.  Let's face it Google is the gatekeeper web traffic, with millions, if not billions of people every week using it to find information and relevant websites.  Get Google on your side and you can make a small fortune.

Google provides a free tool called the "Google Adwords Keyword Tool".  You simply need to sign up for a free account -> Click here.  Google provides this tool to help their customers decide what keywords to bid on when buying advertising with Google, but it also gives the Internet marketer everything they need to do some real research.  Many of the tools of the IM trade rely on the Keywords Tool information for analysis and recommendations.  Before you do anything else get an Adwords account.

The Tools

These are some of my favorite IM tools, I have tried many, many tools, but these are the one I find myself reaching for most often when marketing new sites.

The Keyword Academy. There are two sets of tools that TKA provides which of are extremely useful, Niche Refinery and Postrunner.  Niche Refinery takes input from your Google Adwords research and returns information on the potential profitability and strength of your competition.  This Internet marketing tool reduces the time it takes me to review search engine results from days to just about an hour.  The second tool is Postrunner. Postrunner is a collection of wordpress blogs owned by other TKA members.  As a member you are allowed to post up to 100 posts each month to these blogs.  If you are looking to increase your rankings, having hundreds of blogs, all on different IP blocks and differing pageranks, is an awesome tool to have to develop quality backlinks.   The Keyword Academy offers a free 30 day trial.  This trial included everything to which a full paying member has access.  I recommend that the first thing you do is watch the core videos.  This will give 90% of the information you need to begin marketing successfully on the Internet.

 

Market Samurai and Keyword Selection

Finding the best keywords by analyzing data is the cornerstone of SEO.  When developing websites, IInternet Marketing Samurai start with a keyword analysis.  Building a site around strong well-research keywords gives the website the best chance for success and profitability.  It is distressing to see how many small business sites are built, and fail because no thought was given to keyword selection.  I have paid much more for keyword tools that do much less than this program.  One of my favorite features is the rank tracker, it lets me know exactly where my site ranks on the major search engine for a list of keywords.  This alone saves me hours of work.  Market Samurai collects tons of useful data on keywords, provides suggestions, and even helps you find products to can sell for commissions, related articles to use on your site, and helps you write Adwords ads and develop campaigns.  Market Samurai also offers a free 30 day trial.  Go the site, watch the videos, and use your 30 day trial to develop a strong list of keywords.

Online promotions

The other side of Internet Marketing is online promotion.  This topic will probably require an additional post in order to give it the detail it deserves.  For this category I would recommend several services as opposed to automated tools.  The goal here is to get your site viewed by as many people as possible.  Preferably by people who are already interested in your product of service.

Press Releases are a great way to get your message out.  The cost normally depends on how wide an audience you want reach.  PRWeb.com is a leader in online press releases.  They can send your release to newspapers, radio stations, magazines and thousands online and paper print journalists.

Email Marketing. Icontact and Aweber are two to the best.  They provide you all the tools to build a email list.  Research shows that on average a customer will buy after being contacted or exposed to your product or service seven times.  By using email distribution your can follow up on people that have already shown an interest in your site and requested that you email them.


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