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SEO - The Misconceptions Are True - GOBI | Atlanta Web Design | Georgia Web Design

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SEO - The Misconceptions Are True

on Saturday, 26 February 2011. Posted in GOBI Web Designs Blog

Rethinking SEO


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I do a fair share of reading on SEO, and I see a lot of advice from so-called Gurus that is just plain wrong.  It sometimes seems like everyone read the the same outdated book on SEO and are blindly repeating the same lines with little or no experience.  One of the things that stood out to me lately is that several articles by "Gurus" talk about SEO misconceptions, and invariably they cover the same ones.  Let me touch on a few.

1.  Don't just focus on Google.  Yahoo, MSN and Bing also have millions of people doing searches.  Sure this is true, but as of February 2011 Google had 82.72% of the search engine market share (Yahoo 6.42%, Bing 3.14 and MSN is lumped in with other).  Small business owners should focus their resources where they will get the greatest return.  I say if you focus on getting the best search engine results from Google alone, you are using your time and energy wisely.  In my experience, if I can get a site on the first page of Google's search results, it will do fine on Yahoo too.  It is always best to keep effective strategies as simple as possible.

2. SEO is a one time effort.  Here many Gurus will tell you that SEO is a constant and ongoing process.  That is sometimes true, especially for highly competitive keyword phrases. A mortgage refinancing company looking to rank in the top 5 for "low mortage rates" will certainly have a full time SEO staff and spend thousands of dollars every month to maintain that ranking.  These are not my typical clients.  Most of my clients run local businesses and want to use thier websites to increase thier business.  I could repeat the same line most SEOs use and tell them that they need to constantly work on their SEO, but I know that's simply not true in most cases.  A owner of a Italian restaurant in Joneboro (A city just outside the Atlanta Metro Area) needs traffic from people looking a good restaurant in Jonesboro or the Atlanta area.  Although getting a good ranking for this purpose will certainly take a concerted and focused SEO campaign; the work once done, could keep this site ranked well for several years.  I have many sites that are still ranked in the top 5 for their targeted keywords after 3-4 years.  Now if my clients want to rank high for another set of keywords, it requires another SEO campaign, and that is always my clients decision.


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